Soring Inc is a German designer and manufacturer of ultrasonic surgical technology. A USA Sales and Marketing office was opened in South Florida and I worked closely with the Director and staff to design the interior of the office space, create USA branded stationery and to design and print collateral materials specific to the USA market.
My copywriting skills were utilized in assisting to rework the German sales materials into pleasing English grammar, while maintaining the factual medical information. Design focus was on maintaining the existing branding, while designing new materials for USA clients for trade shows, forms and technical usage guides.
